Our Story-

At Roots & Rations, we believe real nourishment begins at the source.

Inspired by India’s rich culinary traditions, we create thoughtfully made food essentials using time-honoured methods, clean ingredients, and careful sourcing. Every product we bring to your kitchen is crafted with patience, integrity, and respect for nature.

We work closely with farmers, artisans, and producers who share our values of ethical practices, quality-first production, and sustainability. No shortcuts. No unnecessary additives. Just honest food made the way it should be.

From traditional preparation techniques to modern quality standards, we blend heritage with responsibility — ensuring that everything carrying the Roots & Rations name reflects purity, flavour, and trust.

Roots & Rations is more than a brand.
It’s a return to roots.
A commitment to real ingredients.
And a promise of nourishment for generations to come.

Founder's Note

Roots & Rations was born from a simple belief — that everyday essentials should be made with patience, honesty, and respect for tradition. Growing up around kitchens where ingredients were valued and processes were never rushed shaped how we think about quality today. This brand is our way of bringing thoughtfully crafted products to modern households while staying rooted in heritage, ethical sourcing, and long-term responsibility. As we grow and introduce new offerings over time, our promise will always remain the same: clean ingredients, careful methods, and quality you can trust in everything we create.

About the Founder

Roots & Rations was founded by Ashish Kataria with a vision to bring traditionally crafted, pure Indian food essentials back into modern kitchens. Based in India, the brand works closely with trusted farmers and producers to ensure quality, transparency, and authenticity in every product.

Business Information

Roots & Rations
Founder: Ashish Kataria
Based in: India
Customer Support Email: info@rootsandrations.in
Phone: +91-8708849405
GSTIN: 07CFCPK0684K2Z9

FSSAI: 23325001005228

Address: Roots & Rations:
BA-147-A,
Janakpuri, Near DDA Market, South West Delhi, Delhi 110058

🌿 Our Values

Rooted in Tradition

We honour time-tested food practices passed down through generations, preserving methods that respect nature and enhance flavour.

Honest Ingredients

We believe food should be clean, simple, and transparent — free from unnecessary additives or shortcuts.

Small-Batch Care

Quality comes from attention. Our products are crafted in controlled batches to ensure consistency, freshness, and integrity.

Ethical Sourcing

We partner with farmers and producers who share our commitment to responsible practices, animal welfare, and sustainable agriculture.

Built for the Long Term

Everything we make is designed with tomorrow in mind — nourishing families while protecting the ecosystems that sustain us.

⭐ Why Choose Roots & Rations

  • Time-Honoured Methods — Crafted using heritage techniques refined over decades.

  • Quality First — Every batch meets strict purity and safety standards.

  • Thoughtful Sourcing — Ingredients come from trusted farms and regions across India.

  • No Shortcuts — Only what’s necessary. Nothing more.

  • Growing with Purpose — A brand built to bring you more wholesome foods over time.